This book shows why business strategies frequently fail and offers clear advice on how to create and apply successful strategies, including redefining the business core, model, and operations.

Most business strategies fail, with over 85% not succeeding for various reasons, such as starting too soon and unclear goals. Launching a plan too early, particularly in startups or during initial changes, often leads to failure due to insufficient information and flexibility.

Lack of Leadership: Strategies fail when senior management does not engage lower-level managers, creating knowledge gaps and execution issues.

Inclusion of the Right People: Not involving key personnel in strategy development can lead to missed insights and reduce employee support during implementation.

Specificity in Strategy: Vague and unfocused strategies are more likely to fail. Using SMART goals can help create clear and measurable objectives.

Integrity in Execution: Openness about limitations and honest agreement are key for effective strategy execution and team cohesion.

Alignment with Core Competencies: Strategies that do not match a company's strengths often fail because they depend on uncertain resources.

Overcoming Resistance to Change: Fear often causes resistance to change, which can disrupt strategies. It is important to address the reasons behind this resistance for effective implementation.

Maintaining Diligence: The first six months are crucial for a strategy's success. Regular meetings and consistent follow-up help keep momentum.

Setting Realistic Goals: Goals that are too unrealistic can lower employee morale. They should be ambitious but attainable, based on past results and available resources.

Ensuring Accountability: Clearly assigning goals to specific employees is essential for strategy success. This ensures accountability and helps track progress.